Contractors

Your crew builds houses. I build your pipeline.

Remodels, additions, and new builds are won long before the estimate. Carcin gets you into the map pack, onto the trade directories, and in front of the homeowner already searching for your job in your town. Every channel worked continuously, in the order that pays.

Usage-based pricing, starting at $19.99/mo · No contracts · Cancel anytime

Provenance

From the team that ran growth for brands you know.

Boss PDX
Artistic Pavers
Togal
CRESA
Circle K
Netflix
LeadsRx
Jungle Island
Payless
Del Toro
Fox's Lounge

The team behind Carcin ran growth for over 1,000 businesses across 13 years, construction and remodeling among them. We distilled all of it into Carcin. That is their past record, not Carcin's customer list.

57%
Small businesses who say finding customers is their top challenge. Federal Reserve · Small Business Credit Survey · 2025

Contractors rarely lose the bid. They lose the search.

A quoted-project business runs on trust built long before the first call. This is the order Carcin works it in, and why each step waits on the one above it.

Step 01

The hub goes up

Project pages by job type, a portfolio of finished work, license and insurance details, and a quote request that reaches your phone. Every other channel points here, so nothing runs before it does.

Step 02

Google Business Profile, verified

The map pack is where "general contractor near me" resolves. Verification gates Local Services Ads, review collection, and photo indexing, so it lands before anything paid.

Step 03

Reviews and finished-project proof

Nobody hands over a six-figure remodel on the strength of a stock photo. Review requests go out after every completed job, and finished work gets published with the town attached.

Step 04

Service-area pages, then paid

A page per trade and per town you actually serve, because that is how homeowners search. Local Services Ads and Search Ads follow once the profile, the reviews, and the tracking pixel exist to convert them.

Plate 01 · Contractor specialties · Series 2026 File · K-32-174-8291-A

Not every contractor sells the same job.

A custom home builder and a bathroom remodeler compete for different searches at different tickets. The plan follows the work you actually take.

Residential remodeling

Kitchens, baths, basements. Photo-led project pages, Houzz, Google Business Profile, review velocity, and retargeting on the people who priced you and left.

Custom home building

Long cycles, large tickets. Portfolio depth, lot and floor plan content, builder directories, and email that stays with a buyer through a year of planning.

Additions and ADUs

Permit-driven and zoning-specific. City-level guides, setback and code content, and search ads on the queries homeowners run before they call anyone.

Commercial construction

Property managers, developers, tenant improvement. LinkedIn presence, bid-list directories, past project sheets, and outreach built around named accounts.

Concrete, decks, and hardscape

Visual and neighborhood-clustered. Before and after galleries, Nextdoor, seasonal search ads, and service-area pages down to the subdivision.

Restoration and insurance work

Urgent and referral-fed. Map pack position, Local Services Ads, adjuster and carrier relationships, and a phone number impossible to miss on a phone.

Design build

You sell the process, not the price. Long-form content on how that process runs, consultation booking, and proof that the design team and the crew are one company.

Specialty trade subcontracting

Your customer is another contractor. Trade directory listings, business-to-business search, capability sheets, and referral relationships with the generals who hire you.

You are on a roof at 7am. The plan still ran.
Carcin · Operating principle No account manager to chase, no status call to sit through. The next highest-value channel gets worked whether or not you are near a computer.
Channel library

103 channels. Ranked for construction.

Every account can reach all of them. These are the ones that move revenue for contractors, grouped by the job they do.

Search and discovery

Google Business ProfileMap packLocal SEOService area pagesApple MapsAI search

Directories and citations

HouzzAngiHomeAdvisorBBBBuildzoomData aggregators

Proof and reputation

Google ReviewsProject galleriesJob site videoLicense badgesCase pagesWord of mouth

Paid acquisition

Local Services AdsGoogle Search AdsMeta AdsRetargetingYouTube AdsNextdoor Ads

Owned and direct

EmailSMS follow-upClick to callCall trackingQuote requestsFinancing pages

Partnerships

Realtor referralsArchitectsProperty managersSupplier co-marketingInsurance carriersSubcontractor network
Why contractors pick Carcin

The site was never the hard part.

Every step unlocks the next

Local Services Ads need a verified Google Business Profile. A review engine needs a live page to send people to. Retargeting needs pixel data. Carcin knows the dependency chain for construction and never deploys out of order.

The order is scored, not guessed

Every channel is weighted across six dimensions: revenue impact, time to value, setup cost, maintenance burden, competitive necessity, and compounding value. The highest scorer gets worked next, and the scores are recalculated against 48 tracked KPIs every month.

You own what gets built

The site, the listings, the citations, the reviews, and the rankings sit on accounts in your name. Cancel anytime and take all of it. That is the difference between renting leads and building an asset.

Nothing waits on a human

No freelancer, no account manager, no design queue. You can redirect the work whenever you want, and when you are busy on a job the plan keeps running without you.

Your competitors are in the map pack. Get in it.

Tell Carcin what you build, who you build it for, and where you work. It scores your channels, sets the order, and starts working the list.

7-day free trial · Cancel anytime · Keep everything it builds

Questions

Contractor marketing, answered.

01Do contractors need a website?
You need one, and it is not the plan by itself. Homeowners who find you in the map pack or on Angi still open your site to look at past projects before they call. The site is the hub every other channel points at. It is one channel among many, and on its own it does not generate a single bid.
02How do contractors get leads without buying them from Angi or HomeAdvisor?
By owning the channels you do not rent. A verified Google Business Profile, review velocity, and service-area pages for the towns you actually work in produce calls that never carry a per-lead fee. Carcin still runs the directories, because they feed local rank. It just stops them from being your only source of work.
03What does SEO do for a construction company?
It puts you in front of people searching for the exact job you want. Kitchen remodel, basement finishing, ADU builder, deck contractor, each with the town attached. Those searches carry high intent and no bidding war against the national lead sellers. Every page you rank keeps producing without a monthly ad spend behind it.
04Should a contractor run Google Ads or Local Services Ads?
Local Services Ads first, once your Google Business Profile is verified and reviews are flowing. You pay per lead and sit above the search results with a Google Guaranteed badge. Search Ads come after, to cover the high-ticket queries Local Services Ads does not carry. Running either before the profile and the reviews exist wastes the spend.
05How much does contractor marketing cost with Carcin?
Usage-based pricing, starting at $19.99/mo. You pay for the work Carcin actually does. More work, more often, costs more. Quiet months cost less. No contracts, no retainer, cancel anytime.
06What happens to the work if I cancel?
You keep it. The site, the pages, the listings, the citations, the reviews, and the rankings all sit on accounts in your name. Cancel anytime and take everything it built.