Every number, with its source attached.
Carcin publishes the research behind its claims. Each figure used anywhere on this site is a cited third-party statistic, a measured product fact, or it does not run. These are the packs that hold the citations.
Why a growth company publishes its sources
Small business owners have been sold to using invented numbers for a very long time. The market that Carcin sells into is the most statistic-battered market there is, and a made-up figure is the cheapest thing in it.
Carcin operates under a claims policy adopted in June 2026. It has one operative rule: every number that appears on a customer-facing surface is either a cited third-party statistic, a measured product fact, or absent. There is no fourth category. No estimates dressed as findings, no rounded-up figures that lost their source somewhere between a slide and a landing page, no simulated activity counters, no invented testimonials.
A policy like that is unverifiable if the citations live in an internal document. So they do not. The research section is where they are published, in full, with the links intact and the weak sources labelled as weak. If a statistic appears on the pricing page or the homepage, the pack it came from is here and you can check the original yourself.
What has to be true before a number ships
Three rules govern every figure in every pack. They are deliberately restrictive, because the failure mode they prevent is the one nobody catches later.
A fetchable source, or it does not run
Every finding links to a document anyone can open. A statistic quoted secondhand from an article that cites another article gets chased back to the original publisher or dropped. Most of what gets dropped is dropped here.
The number never travels alone
Publication and year stay attached to the figure wherever it appears, on the research page and off it. A statistic without its provenance is not evidence. It is a persuasion device, and it is exactly how bad numbers propagate.
No Carcin numbers dressed as research
Nothing in a research pack is a Carcin outcome, a customer result, or a projection. Product facts, such as the price, are labelled as product facts. Past client work belongs to the team behind Carcin and is described that way, never as Carcin's own customer base.
What happens to a weak source
It gets labelled and kept, not quietly deleted. Some figures in these packs come from aggregated industry roundups rather than a single surveyed sample with published methodology. Those are marked as aggregated on the page so a reader can weight them accordingly. Removing an inconvenient source without saying so is a worse practice than publishing it with a caveat, because the reader cannot audit an absence.
A number you cannot check is just a nicer opinion.
In the library right now
One published pack. Every statistic in it names its publisher, its year, and links to the source document.
Where these numbers show up on the site
The research is not a separate exhibit. It is the supply chain for the claims made everywhere else. The 57% figure on the homepage, the finding that customer acquisition is the top operational problem for US small employers, comes from the Federal Reserve Small Business Credit Survey and is cited in pack 01. The marketing confidence figure used alongside it comes from Constant Contact. The security framing on the comparison pages comes from the Verizon Data Breach Investigations Report. In every case the pack is the origin, and the page carries the publisher and year next to the number.
Product facts work differently and are labelled differently. Pricing is usage-based, starting at $19.99 a month, and that is a measured fact about the product rather than a research finding. The channel library count is a count of the channels Carcin has mapped. Neither is a survey result and neither is presented as one.
Past client work sits in a third category with its own rule. It is described as the record of the team behind Carcin, never as Carcin's own customer base. If you find a number on this site that fits none of the three categories, it is a defect.
How to use one of these packs
The packs are written to be quoted by people who have to defend the quote. That shapes the format.
Cite the publisher, not Carcin
Each pack is an index, not a primary source. Follow the link, confirm the figure in the original document, and cite the publisher. If you want to credit the compilation as well, name the pack and its compiled date.
Check the year before you quote it
Every line carries the year its survey was fielded or reported, not the year of the newest revision. Several of these are recurring instruments, so a fresher wave may already be published.
Take the raw file if you need it
Each pack publishes its markdown source next to the page. The SMB pain pack is at /research/smb-pain.md, plain text, no scraping required.
What is coming next
Packs are published when there is a body of citable third-party work worth assembling, not on a schedule. Nothing below carries a date, because a research calendar is a promise about output rather than about quality.
- Local search behavior. How customers actually find a trade business, by channel, and where the discovery happens now. In collection
- Reviews and trust. What review volume, recency, and response rate do to a local business's ability to get chosen. In collection
- Small business software spend. What the stack actually costs an owner and how much of it overlaps. Scoping
Read the numbers. Then go fix yours.
Tell Carcin what you do and where you do it. It takes the channels from there.
Usage-based pricing, starting at $19.99/mo · No contracts · Cancel anytime